“In our eagerness to make converts I am afraid we have lately been guilty of using the technique of modern salesmanship, which is of course to present only the desirable qualities in a product and ignore the rest. We go to men and offer them a cozy home on the sunny side of the brae. If they will but accept Christ He will give them peace of mind, solve their problems, prosper their business, protect their families and keep them happy all day long.
They believe us and come, and the first cold wind sends them shivering to some counselor to find out what has gone wrong; and that is the last we hear of many of them. The teachings of Christ reveal Him to be a realist in the finest meaning of that word. Nowhere in the Gospels do we find anything visionary or overoptimistic. He told His hearers the whole truth and let them make up their minds. He might grieve over the retreating form of an inquirer who could not face up to the truth, but He never ran after him to try to win him with rosy promises.
He would have men follow Him, knowing the cost, or He would let them go their ways. All this is but to say that Christ is honest. We can trust Him. He knows that He will never be popular among the sons of Adam and He knows that His followers need not expect to be. The wind that blows in His face will be felt by all who travel with Him, and we are not intellectually honest when we try to hide that fact from them.”
– A.W. Tozer